AUTUMN WINTER 2017
Lore means story or collective knowledge. Norwegian fishing traditions in north of Norway is the inspiration basis for IBEN AW17 collection. Crisp light grey skies meets dark moody seas all framed in a wild mountain landscape. On this stage fishermen has battled the elements through generations.
Enjoy a rich and new season of AW17.
STRONG – FREE – TOMBOY
Iben is strong and modern. She represents a girl that treasures an effortless way of dressing cool. Comfortable, clean, androgynous hinted pieces of high quality that are wearable and easily defines her style. Inspired by journeys, urban living and vintage nostalgia. Iben dares to dress the way her mood dictates, not obsessing over common norms and rules.
Entrepreneur – Anh-Marthe Storheil – who’s also the founder of Storheil Agency and Støy Retail, has with her innovative thinking and commercial awareness created a brand with a strong DNA. A DNA you want to relate to.
“Iben is strong, ambitious, social and playful. She represents a person who easily fascinates and inspires you.”
– Anh-Marthe Storheil
Maridalsveien 87 b | Building 5
0461 Oslo | Norway
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