«Urban Strength» is inspired by Iben’s Scandinavian heritage and is expressed through a premium lifestyle aesthetic and clean materials. In this collection, she incorporates sequins and Y2K-inspired elements with playful colors in anticipation of summer and warmer days. Iben takes us on a journey from a time of basic luxury to a springtime of playfulness with Scandinavian earth tones, evoking associations with Norwegian forests.
Iben starts the year with a cohesive color palette and clean materials such as cotton, leather, and linen, along with colors like peach and sky blue. She then guides us into brighter times with playful colors like light pink, pineapple yellow, and peach, which are the colors of spring. Natural hues like beige and military green blend with a previous focus on safe and minimalist colors, while she includes dresses and gold tones for summer in renowned styles.
With its well-established and strong Scandinavian silhouettes, Iben encourages us to step forward and shine in outfits that truly make you stand out. Just like in previous collections like «Power,» this collection also revolves around playing with «Power Dressing,» featuring dresses that give you the confidence to take up space and be yourself. She is known for delivering high-quality garments and clean materials such as leather and denim, and the SS24 collection is no exception.
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