We have focused on a balanced mind and lifestyle. Stimulating self-awareness in growth and health, Iben evokes a feeling of separating the everyday habitat and calm environment. Seeking to prioritize and focus on the free mind and to preserve the creativity, SS20 is not made to exaggerate.

Recognizing the value of classic siluettes, multi stripes and vintage washes - Iben slowly moves into her mother’s closet searching for those memorable and prime styles. The core lies with a laid-back approach, comfortable styles and value in quality. Continuing the formula of effortless dressing and slouchy proportions – SS20 is here to complement those summer days to come.

Photo: Ole Martin Halvorsen

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