The "BRA DAME" project is built around a simple but powerful idea: celebrating women who move others forward.

For this campaign, we invited four remarkable Norwegian voices to take part - women who each represent strength, authenticity, and leadership in their own way. Through sport, music, culture, and public conversation, they have shaped the spaces they move in while inspiring others to stand confidently in who they are.

Together, they embody what "BRA DAME" stands for. 

 

INGRID HELENE HÅVIK

Ingrid Helene Håvik has built a world entirely her own.

As the songwriter and front figure of Highasakite, she has shaped the sound of a generation with music known for its emotional depth and distinctive identity. Her songwriting has earned critical acclaim and a Spellemann Award, establishing her as one of Norway’s most respected composers.

Her artistry is deeply personal - often exploring vulnerability, intensity, and the complexities behind success. Ingrid has spoken openly about periods of depression and the pressures of building a career, helping create more honesty around mental health.

She stands firmly in who she is, choosing authenticity over attention and depth over noise.

CAMILLA HERREM

Camilla Herrem represents excellence, dedication, and leadership.

As one of the most accomplished players in Norwegian handball, her career includes Olympic gold and multiple World and European Championship titles. Known for her speed, precision, and relentless energy, she has remained a defining presence in the sport for over a decade.

Yet her influence extends far beyond the court. Camilla leads with generosity and intention - showing the way for others while uplifting those around her. Her openness when sharing her breast cancer diagnosis also created space for awareness, strength, and solidarity, reminding many that they are not alone.

She represents resilience, courage, and the power of using your voice to support others.

 

TONE DAMLI AABERGE

Tone Damli has built a career shaped by authenticity, resilience, and openness.

Since her breakthrough on Idol in 2005, she has remained one of Norway’s most recognizable pop artists, releasing multiple albums and hit songs while continuing to evolve creatively.

What defines Tone is not only her voice, but the honesty with which she shares her life. In recent years, that openness has taken on deeper meaning. After losing her older sister in 2025, Tone spoke publicly about grief and the importance of breaking the silence around mental health.

By sharing her experience, she has helped create space for more honest conversations and reminded others that they are not alone.

 

SIGRID BONDE TUSVIK

Sigrid Bonde Tusvik is one of Norway’s most fearless public voices.

As a comedian, author, and podcast host, she has built a career defined by honesty, sharp intellect, and an uncompromising willingness to challenge the status quo. Her humor is direct and unfiltered, and her perspective has helped shape conversations around gender, equality, and power.

Through one of Norway’s most listened-to podcasts, Tusvik & Tønne, she reaches hundreds of thousands of listeners every week.

But what makes Sigrid particularly impactful is her openness about her own experiences. By sharing both humor and vulnerability, she creates space for reflection and reminds others of the strength that comes from owning your story.

 

The Bra Dame Movement

Bra Dame is about recognizing the women around us - the ones who lead, support, challenge, create, and inspire.

Through this project, we celebrate women who stand confidently in who they are and who help others do the same.

Because a "BRA DAME" is not defined by one role or path - but by the impact she has on those around her.